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UNIFIED in Values.
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Every journey starts with a single root.
Founded by certified apothecary Chaunacy Dent, The Shaded Tree is a platform for everyone, retailing products from suppliers owned by People of Color, with an emphasis on natural, organic based products that adhere to our strict white-list of approved ingredients, while avoiding our red-list of banned ingredients.
At the intersection of Beauty, Wellness, and Identity, The Shaded Tree fulfills a need that surpasses representation, into the realm of market leadership in ingredient integrity, and fair trade.
Born from a journey of holistic healing, our mission is to solve the visibility crisis for businesses of color by aggregating culturally rooted wellness and community into one unified ecosystem.
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Discover our curated collection of Black-owned beauty brands — all vetted for ingredient integrity.
Rosehip Brightening Serum
Pholk Beauty
Royal Jewels Eyeshadow Palette
Range Beauty
Curl Defining Cream
Ecoslay
Rose Quartz Facial Roller
I See You Wellness
Daily Hydration Cream
Humanrace
Scalp Nourishing Oil
Dr Locs
Adaptogen Daily Tincture
True Moringa
Edge Control Butter
KAIKE
Lavender Aromatherapy Set
Jaha Naturals
Raw Shea Body Butter
54 Thrones
Mushroom Complex Blend
The Wellness Apothecary
Mineral Sunscreen SPF 40
Unsun Cosmetics
Rosehip Brightening Serum
Pholk Beauty
Hibiscus Clay Mask
Beneath Your Mask
Daily Hydration Cream
Eadem
Jojoba Balancing Oil
Aba Love Apothecary
Vitamin C Toning Mist
AbsoluteJoi
Shea Butter Eye Cream
Sienna Naturals
Raw Shea Deep Conditioner
Karité Shea Butter
Curl Defining Cream
Ecoslay
Scalp Nourishing Oil
Melanin Haircare Meraki
Leave-In Moisture Treatment
Holy Curls
Edge Control Butter
KAIKE
Coil Hydration Mask
2 Girls with Curls
Ashwagandha & Reishi Tincture
ILERA Apothecary
Mushroom Complex Blend
The Wellness Apothecary
Rose Quartz Facial Roller
Adeba Nature
Lavender & Bergamot Oil
Jaha Naturals
Adaptogen Daily Blend
True Moringa
Palo Santo Cleansing Bundle
Gloryscent Beauty
Royal Jewels Eyeshadow Palette
Range Beauty
Foundation Stick (12 shades)
Fashion Fair
Mocha Shine Lip Gloss
LipLove
Bronze Glow Blush Compact
Nichole Avonie
Crimberry Lip Oil
Plain Jane Beauty
Full Face Brush Set
Gloryscent Beauty
Welcome to The Shaded Tree Book Club!
How ancestral wisdom is contextualized under The Shaded Tree…
Select any of the titles in our Curriculum, and EARN POINTS on your account when you pass a book report! Points you can spend or use as a discount for your purchases at The Shaded Tree.
Shaded Tree Point Value: 700
Shaded Tree Point Value: 700
Shaded Tree Point Value: 700
Shaded Tree Point Value: 700
Shaded Tree Point Value: 700
Shaded Tree Point Value: 700
Shaded Tree Point Value: 900
Shaded Tree Point Value: 900
Upcoming events and gatherings
Here is where you access the various features of all membership levels. Upgrade your membership whenever you need more commercial features!
This feature is in development. Check back soon!
Separate paragraphs with a blank line. Lines starting with "- " become bullet points. Emails and URLs are auto-linked. Use [ENTRY] on its own line to start a research card (Resources only).
As a red line, The Shaded Tree subscribes to the Red-List curated and published by CSC (Campaign for Safe Cosmetics) enforced equally among all suppliers and brand partners. The Red List of Chemicals of Concern in Cosmetics has been seen at:
See Red ListSeparate paragraphs with a blank line. Lines starting with "- " become bullet points.
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Add research entries by placing [ENTRY] on its own line, followed by Title:, Overview:, and URL: on separate lines. Separate multiple entries with a blank line after the URL.
We're putting the final touches on our Curriculum testing layout. Check back soon!
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